The Start-up Survival Kit: Branding & Website Essentials for New Businesses

The Start-up Survival Kit

Branding & Website Essentials for New Businesses

Starting a business? Buckle up! It’s a wild ride.

Between chasing clients, sorting invoices, and actually doing the work, your brand and website might feel like just another thing to figure out.

But the truth is, your brand and website are doing A LOT more than you think. They’re your business card, your sales pitch, your reputation, and your first impression, all rolled into one.

So, what do you actually need to get started?
Here’s your no-nonsense, start-up survival kit (no fluffy jargon, we promise).

The Essentials Every New Business Needs:

1. A Logo That Looks Legit
Notice we didn’t say fancy? Your logo doesn’t need to win awards. It just needs to be professional, clear, and work everywhere (business cards, website, socials, signage).

2. A Simple, Clean Website
Think of it as your digital shopfront. It doesn’t have to be massive, but it has to be clear, easy to navigate, and show people how to contact you (and give you money).

3. Consistent Visuals
Colours, fonts, imagery — pick them and stick with them. Consistency builds trust faster than you’d think.

4. Basic Brand Story
Who are you? What do you do? Who do you help? Get this nailed early, and you’ll make marketing 100x easier down the track.

5. A Few Marketing Essentials
Social media graphics, a pricing guide, maybe a flyer or brochure. Just enough to get you going without drowning in Canva.

Avoid the Common Trap

Don’t fall into the DIY black hole and spend weeks tinkering. Get the basics sorted, look professional, and then evolve as you grow.

That’s exactly why we created the Start-up Survival Kit — to help you get the essentials sorted quickly and without drama.