How Much Should You Really Budget for Your Logo, Website and Branding?

Let’s be honest, most people have no idea how much to budget for design, branding and websites when they first start out.

It’s not your fault. No one teaches you this stuff.

And if you’ve ever Googled “how much does a logo cost?”, you’ve probably seen answers ranging from $50 to $50,000.
(Helpful, right?)

So, how do you know what’s fair? And more importantly, how much should you budget for?

What Influences the Cost?

1. What you actually need
Is it just a logo? Or do you need the full works — brand identity, website, socials, marketing materials?

2. The size of your business
Start-ups and local businesses don’t need the same bells and whistles as a national brand, but you still need to look professional.

3. The experience of your designer
You’re not just paying for time — you’re paying for expertise, problem-solving and design thinking.
A seasoned designer will save you from headaches (and expensive fixes later).

4. The scope of the project
Is it a one-page website or a full site with booking systems, integrations and eCommerce? Bigger projects = bigger investment.

The Real Question: What’s it Worth to Your Business?

Good design pays for itself. A strong brand and website:

• Attracts better clients
• Makes you look professional and trustworthy
• Saves you time explaining yourself to customers
• It can literally boost your revenue

A budget of $4,500 to $20,000 is usually enough to get most start-ups and service-based businesses everything they need to launch with confidence.

The Danger of Going Too Cheap

Sure, you can get a $50 logo on Fiverr.
But you’ll probably be back in six months paying a proper designer to fix it (or worse, re-do it entirely).

Cheap gets expensive real quick.

Free Resource:

The Honest Guide to Budgeting for Design & Websites
We’ve broken down exactly what you should expect to pay (and what you’ll actually get) at different budget levels.
[Download The Pricing Guide]