You’ve got a business idea. You’ve got the motivation.
Now you just need to make it all look good.
But where do you start when it comes to logos, websites, and branding?
The answer: with a plan.
Planning your brand and website early saves you hours of second-guessing, re-doing, and wrestling with Canva at midnight.
Design isn’t just about making things pretty. It’s about solving problems.
The clearer you are on what you want to say (and who you want to say it to), the better your brand and website will work.
Skipping the planning stage?
That’s like baking a cake without a recipe… you might get lucky, but chances are it’s going to be a mess.
Here’s a sneak peek of what every good brand and website needs:
1. Your Goals
What does your brand need to achieve? More leads? More trust? More sales?
2. Your Audience
Who are you speaking to? Be specific, not just “anyone who needs a plumber” but “busy homeowners who want reliable trades”.
3. Your Style
What kind of vibe are you going for? Bold? Friendly? Sophisticated? Your style helps attract the right crowd.
4. Your Essentials
What must your brand and website include? Logo, business cards, website, social graphics? Make a list.
5. Your Wishlist
Dream a little! What would you love to have if time and budget allowed?
We’ve put together a simple worksheet you can download, print, scribble on, and hand to your designer (or us!).
It’ll make the whole process smoother, faster, and more fun.
Dalligator’s Brand & Website Planning Worksheet
Plan like a pro and avoid the usual traps.
[Download The Worksheet]
Ready to get started? Big dreams, bold ideas, or just a little brand tidy-up — we’re here to help make it happen.
