Dalligator

Is Your Brand Helping or Hurting Your Business?

A Quick Health Check for Start-ups and Local Legends

You know the feeling. You’re hustling hard, wearing every hat imaginable — running the business, managing clients, doing the books, and somewhere along the way… designing your own logo on Canva at 11:43pm.

It’s okay, we’ve all been there.
But here’s the truth — your brand might be doing more harm than good.

The good news? A little brand TLC can go a long way.
Let’s give your brand a quick health check — no needles, just a few honest questions:

Brand Health Check:

1. Can people tell what you actually do?
If your logo, website or marketing leave people scratching their heads, it’s time for a refresh.

2. Does your brand look professional?
Be honest. Are you proud to share your website or hand out your business card? Or do you apologize first?

3. Is everything consistent?
Colours, fonts, style — do they match across your socials, website, emails and flyers? Consistency builds trust.

4. Does your brand feel like you?
A brand should reflect your personality and values. Not just follow trends or “look cool”.

5. Are you attracting the right people?
Sometimes a brand is fine — but it’s pulling in the wrong crowd. Good design attracts the clients you actually want.

Why This Matters

Your brand is often the first thing people see — before they call, before they buy, before they trust you. A dodgy logo or clunky website could be turning people away without you even knowing.

Luckily, you don’t have to fix it all yourself (or tonight at 11:43pm).

Free Resource:

Dalligator’s Brand & Website Health Check
Get our free checklist and spot the easy wins you can make today — no design degree required.

[Download The Health Check]

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Ready to get started? Big dreams, bold ideas, or just a little brand tidy-up — we’re here to help make it happen.